This is my fall-back choice for coffee in the morning. It is a very good dark roast — with lots of "roasty" flavor but less of the usual bitterness. I like trying other coffees, but I fall back on this. Just so you know my bias: I prefer dark roast coffee brewed in a French Press. And, this is great for that. Yes, it was the name (which struck me funny) that prompted me to first buy this. But, I'm glad I did.