{"product_id":"vietnam-loc-rung-natural","title":"Vietnam | Loc Rung Natural","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVietnam is the second largest coffee producer in the world. You'd never know it from most specialty roaster shelves — because the industry wrote Vietnam off as a commodity origin a long time ago and largely never looked back.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe looked back.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLộc Rừng — which translates to \"Nature's Gift\" — is a small processing operation in the highlands of Lam Dong Province, nestled between two primary forests at 1,500 meters. Managed by Kate and Leo, this is a team of four or five people doing work that most operations ten times their size can't touch. Ripe-cherry-only standards. Relentless fermentation experimentation. A deep commitment to sustainability that Kate calls foundational to her entire generation of Vietnamese coffee professionals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis lot is processed through their in-house Ferveo method — named from the Latin \u003c\/span\u003e\u003cspan\u003e\"to bubble\"\u003c\/span\u003e\u003cspan\u003e — where cherries are fermented in spring water for a full 192 hours before slow drying on raised beds for up to 20 days. The bubbling they watch for during peak fermentation isn't just visual drama. It's a sign that something alive is happening in there. Healthy biological transformation. The kind that produces papaya, jackfruit, oolong tea, and a lime brightness that has absolutely no business being this elegant.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe paid $6.69\/lb FOB, and just over $9\/lb landed for this coffee. More than double the commodity price. Because that's what it takes to actually support the people doing this work — and because frankly, it's worth every cent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is a limited lot. \u003c\/span\u003e\u003cspan\u003eGet it while it exists.\u003c\/span\u003e\u003c\/p\u003e","brand":"Mad Priest Coffee","offers":[{"title":"12oz \/ Whole Bean","offer_id":42759958429776,"sku":"SO-VLR-12O-WB","price":25.99,"currency_code":"USD","in_stock":true},{"title":"12oz \/ Espresso","offer_id":42759958462544,"sku":"SO-VLR-12O-ES","price":26.74,"currency_code":"USD","in_stock":true},{"title":"12oz \/ Pour Over","offer_id":42759958495312,"sku":"SO-VLR-12O-PO","price":26.74,"currency_code":"USD","in_stock":true},{"title":"12oz \/ Drip","offer_id":42759958528080,"sku":"SO-VLR-12O-DR","price":26.74,"currency_code":"USD","in_stock":true},{"title":"12oz \/ French Press","offer_id":42759958560848,"sku":"SO-VLR-12O-FP","price":26.74,"currency_code":"USD","in_stock":true},{"title":"2lb \/ Whole Bean","offer_id":42759958593616,"sku":"SO-VLR-2L-WB","price":62.99,"currency_code":"USD","in_stock":true},{"title":"2lb \/ Espresso","offer_id":42759958626384,"sku":"SO-VLR-2L-ES","price":63.74,"currency_code":"USD","in_stock":true},{"title":"2lb \/ Pour Over","offer_id":42759958659152,"sku":"SO-VLR-2L-PO","price":63.74,"currency_code":"USD","in_stock":true},{"title":"2lb \/ Drip","offer_id":42759958691920,"sku":"SO-VLR-2L-DR","price":63.74,"currency_code":"USD","in_stock":true},{"title":"2lb \/ French Press","offer_id":42759958724688,"sku":"SO-VLR-2L-FP","price":63.74,"currency_code":"USD","in_stock":true},{"title":"5lb \/ Whole Bean","offer_id":42759958757456,"sku":"SO-VLR-5L-WB","price":139.99,"currency_code":"USD","in_stock":true},{"title":"5lb \/ Espresso","offer_id":42759958790224,"sku":"SO-VLR-5L-ES","price":140.74,"currency_code":"USD","in_stock":true},{"title":"5lb \/ Pour Over","offer_id":42759958822992,"sku":"SO-VLR-5L-PO","price":140.74,"currency_code":"USD","in_stock":true},{"title":"5lb \/ Drip","offer_id":42759958855760,"sku":"SO-VLR-5L-DR","price":140.74,"currency_code":"USD","in_stock":true},{"title":"5lb \/ French Press","offer_id":42759958888528,"sku":"SO-VLR-5L-FP","price":140.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1706\/4041\/files\/110.png?v=1783001974","url":"https:\/\/madpriestcoffee.com\/products\/vietnam-loc-rung-natural","provider":"Mad Priest Coffee","version":"1.0","type":"link"}