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Here's a little more of the madness that Michael shared on Instagram: "The Mad Priest brand always has represented a craziness -- a mad crazy, not just a mad righteous indignation (though we are both)....
For those of you who remember, in 2020 we (kinda accidentally haha) bought an incredible coffee from Yemen/Qima Coffee in the Cup of Excellence Auction. Qima Coffee have become dear friends over the years and we've continued to work with Qima for sourcing our coffees from Yemen. And we are on the international jury of 25 roasters around the world who judge which coffees will be in the auction every year!
Remember we're crazy?
So Yeah. The auction was on August 8th and...We got the top lot! We paid $444 dollars a pound. It's a small lot. It's crazy. Yes. It's the highest bid for any coffee in any Cup of Excellence auction.
We kept bidding on it. This isn't just about a delicious coffee, there was something more going on, something with the story....we are working on how to tell that story, and I'm working on some film ideas. I'm excited to talk about the why and tell this story. I want people to be confused and shocked and then we can talk about how individuals and small businesses can make a big impact.
We're gonna have some really fun events and the coffee will be available to experience so keep an eye out for more details soon!"