Get mad.
Stay blessed.

We're mad about injustice. And about bad coffee. Nearly everything we do follows from those two things.

Mad Priest started in 2015 as a small-batch roastery and social enterprise, built on one stubborn idea: coffee could be genuinely excellent, radically honest, and a force for good in the same cup.

We may be irreverent, but we've never been casual about the work. People and planet sit right alongside profit, and always have. That's not a tagline we bolted on later. It's why we exist.

The Mad Priest X Commandments

We didn't inherit these from a mountain or a burning bush. We learned them the hard way, through fire, failure, and a whole lot of bad (and some good obviously) decisions that somehow led to the present. These aren't rules. They're the ten things we've found to be consistently, stubbornly, inconveniently true. Take them or leave them. We're keeping them either way.

Know yourself → Do your work right → Love your people → Surrender → Become.

I.Trust Your Inner Compass

The voice you keep talking yourself out of is usually right. Your gut knew before your brain caught up. The synchronicities aren't coincidences. Pay attention. Then actually listen.

II.Be Curious

Ask questions. Lots of them. The hard ones. The ones you're afraid to ask. Wisdom doesn't come from credentials, it comes from showing up, paying attention, and refusing to stop learning. Curiosity isn't a personality trait. It's a practice.

III.Craft Excellent Coffee

Not perfect. Not the best. Better than yesterday, every single time, without exception, without ego, without end. The ceiling doesn't exist. That's the whole point.

IV.Communicate Straight

Say what you mean. Mean what you say. Skip the part where you make it sound nicer than it is. Clarity is an act of respect. Vagueness is usually just fear dressed up with better manners.

V.Love Your Neighbor

Even the ones who are nothing like you. Especially them. The most interesting conversations happen at the table where everyone disagrees, but nobody leaves. Show up for that table.

VI.Champion the Displaced

Whoever got left behind, overlooked, or written off, that's who we show up for. At origin. In our community. In ourselves. Love isn't a feeling you wait around for. It's a force you aim.

VII.Give Back What You Take

Every relationship is an exchange. Pay farmers what the coffee is actually worth. Show up for your people the way they show up for you. What you give returns, and so does what you don't.

VIII.Be a Good Steward

Of the earth. Of your people. Of what you've been given and what you've been trusted with. Nothing here actually belongs to you. You're passing through. Act like it.

IX.Surrender

Stop forcing it. The outcome you're white-knuckling toward isn't always the one that's meant for you. Embrace the hard. Be adaptable. Accept what is before you exhaust yourself fighting what isn't. This is not weakness. This is the hardest thing on this list.

X.Evolve

The old skin was never meant to last forever. Let it go without mourning it. You are not erasing who you were, you are becoming more of who you actually are. There is no arrival. There is only the next version of you, waiting on the other side of the thing you're avoiding.

Why
we're
mad

We're righteously indignant about racism, inequality, and the largest refugee crisis in modern history. Being mad about it isn't enough, so we do something with it: we hire people from every background, work alongside community partners on issues of social justice and equity, and put money behind the organizations doing the real, hard work to fight injustice.

We care about people. Community. The working class. The voiceless. We take the coffee dead seriously and ourselves a good deal less so.

"Coffee is just the medium. What we're really after is a better conversation."
Certifications, Awards, & Recognition
SCA Certified Roasters & Green Buyers Greenlight Environment Certified 2025 Rising Star Award, SBDC TN 2023 Roaster of the Year Finalist, Roast Mag 2022 Good Food Award Winner Alliance for Coffee Excellence Member 2019 BRIC Sustainable Business Choice Award 2019 Chamber of Commerce Diversity & Inclusion Award 2018 IBC Small Business of the Year

The Clergy

Michael
Michael
High Priest
Chavanne
Chavanne
Archbishop of Operations
Racheal
Racheal
Archbishop of Marketing
Abby
Abby
Matriarch of Marketing
Genifer
Genifer
Your Highness of Roasting
Q
Q
Deacon of Production
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