The Sacred Soil of Coffee
Ethiopia isn’t just a coffee origin—it’s the origin. Revered as the birthplace of coffee, Ethiopia's lush highlands gave rise to the beloved bean that now fuels the world. In the region of Guji, where volcanic soil meets ancient tradition, coffee grows wild, complex, and full of soul. This isn’t just a drink—it’s a sacred ritual with roots as deep as time.
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Legend says a goat herder named Kaldi discovered coffee after noticing his goats dancing from the energy of wild coffee cherries.
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Ethiopia still boasts thousands of heirloom coffee varietals—more than anywhere else in the world.
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Coffee ceremonies in Ethiopia are deeply spiritual, often lasting hours and symbolizing hospitality, respect, and connection.
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Guji is part of the greater Oromia region, known for its unique flavor profiles: think floral, tea-like, and citric—with otherworldly clarity.
Farmer // Ato Tesfaye Bekele, Suke Quto Farm
Region // Guji
Process // Washed
Variety // Heirloom (Kurume, Welicho)
Altitude // 1800-2200masl
Flavor Notes // Bright, Lime, Blood Orange
Certifications // Organic, Rain Forest Alliance
Roasted light to fully encompass all that this heirloom has to offer, we get a bright poppy acidity with a balanced candy apple sweetness that carries through the aftertaste.
From our trader, Trabocca:
Tesfaye’s story
Ato Tesfaye Bekele is one of the people that put Guji specialty coffee on the map. While the Guji zone was dominated by cattle farmers, he sought new ways to make coffee popular in Guji. “I don’t consider myself to be a coffee farmer, because coffee is everything to me. All my time and energy are placed into the beans that I harvest and process.” Tesfaye Bekele, the founder of Suke Quto Farm, explains.
“I come from a coffee-producing family, so during my childhood, I started to work with coffee early on”, Tesfaye continues, “At first, coffee did not have my interest. The labor was hard, and the days were long. But after several years of study and other work I returned to my home in the Shakisso woreda, Guji. I found myself in coffee again”.
For more information, you can check it out here
